In 1998 the association “Strada del Vino Nobile di Montepulciano” is officially founded as the first “Wine Route of Tuscany”, in charge to enhance and promote the knowledge of touristic and enogastronomic itineraries in the territory of Montepulciano.
In 2014 tourist promotion activity of “Strada del Vino Nobile di Montepulciano” is extended to the whole territory of Valdichiana Senese and to their Municipalities. The name of the association change to “Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese“.
In 2014, inside the association, is founded “Valdichiana Living“, a travel agency and official tour operator for Valdichiana Senese destination in charge of gather and market the tourist offer of the territory.
The Association is composed of “Vino Nobile di Montepulciano” wine producers, farms producing excellent traditional local food, restaurants, wine bars and shops, and professionals in the hospitality and spa sectors, alongside local organisations in the municipalities of Cetona, Chianciano Terme, Chiusi, Montepulciano, San Casciano dei Bagni, Sarteano, Sinalunga, Torrita di Siena, and Trequanda, as well as the Union of Valdichiana Senese Municipalities.
Mains activities of “Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese“:
• Tourist information office: the main office is located in Montepulciano, Piazza Grande, 7 Palazzo del Capitano.
• Events organizations: among the most important there are Calici di Stelle in Montepulciano, ArtEArti Craft Exhibition, Valdichiana Eating – market of local products.
• Promotion of the territory: We organize Road Shows abroad and we participate to national and international fairs and workshops related to tourism and territorial development.
• Promo-marketing: we create holiday ideas, tours, special visits, exclusive itineraries, unique experiences in Valdichiana Senese, thanks to the tour operator “Valdichiana Living”.
In 2017 the promotion of local wine and food is increased through “Valdichiana Eating”, a project born to drive to discover typical products, producers and food culture of Valdichiana. Project’s aims:
Activites related to the project:
Typical food market of Valdichiana Senese, held every year in a different square of Valdichiana Senese.
Bottega (Shop) Valdichiana Eating, dedicated to inform about the local food, but also to taste and sell typical short-chain products. The shop “Bottega Valdichiana Eating” is in Piazza Grande, 7 in Montepulciano, Palazzo del Capitano.
E-commerce of “work” or “taste experience” and local specialties aggregated by theme or by season.
The “Strada del Vino Orcia” was born in 2003 and had its office at the Rocca a Tentennano in Castiglione d’Orcia. Winery tours await you, tighter with tours of vineyards and wine tasting accompanied by bruschette with Extra Vergin Olive Oil, tasty local chess and cold meats. For those who would like to experience the atmosphere in the wineries of the Strada del Vino Orcia during the grape harvest, these are the ideal places.
Val d’Orcia it is considered to be the most beautiful countryside in the world and accordingly has received UNESCO’s World Heritage listing, the first rural zone to be awarded such recognition. The beauty of the landscape features the whole territory production of the Orcia wine, that changes from the lunar landscape of the Crete Senesi to the rows of cypress on gentle hills with castles, abbeys, farm and medieval villages, centuries old olive trees and vines, and fields of grain alternating with pastures.
Strada dei Vini Cortona is an organization born to protect the renown of Cortona and its surroundings.
Cortona, for its location, worships ordered vineyards and olive trees; agriculture is one of its virtues that lives in symbiosis with the local tourism.
The member companies of Strada dei Vini Cortona contribute to the enhancement of the natural vocation of the place for the culture of wine and the spread of the pleasures of the soil’s products.
Strada dei Vini Cortona has identified great tours for people in search of landscapes and superb wines, masterpieces of Renaissance art, or simply to taste specialties with the traditional flavour of Cortona wine and food.
Strada dei Vini Cortona was born to trace the present and the future of heritage, tourism, gastronomy and wine culture of Cortona.
Tourism, viticulture, art, food and wine, is what Strada dei Vini Cortona cares to enrich and consolidate a land that offers great resources related to wine culture, its philosophy and pleasure.
The combination of channels such as agriculture, tourism, culture and tradition, concerns the life in Cortona, ever-increasing curious, lively and famous since the last ten years.